Mantuan company Agape is opening its first concept store Agape 12 in Milan on 17th April, to coincide with the Salone del Mobile.

An innovative idea which lies in the fusion between a furniture and accessories store and a dedicated area for creating and developing ideas, with the outcome being somewhere between a gallery and design centre.

A place of design and discovery, Agape 12 gives designers – architects, interior designers or simply enthusiasts – access to a range of architectural elements, design products, home accessories and finishings all characterized by the value and beauty of their design.

A large selection of companies involved, 850m2 of display space. A new dimension, where established and emerging brand names are concentrated in a single location: Italian and international, industrial and handcrafted – with everything from finishing touches for the interior to simple, everyday items.

Four floors offering an assortment of different tastes and styles in appearance and complexity. Displays are on the ground and first floors; training and design projects in the basement, while a model apartment on the second floor is furnished with a choice of articles, to create a harmonious and stylish overall concept.

An exclusive service hand-picked by Agape, a reference point for high end bathroom design projects for over 40 years. Long-lasting practical design solutions for a stylish home, with the added plus of partner company products for a wider, more coordinated choice that is uniquely original.

Located in the heart of Brera, which boasts Milan’s highest concentration of galleries, showrooms, design and contemporary art shows, Agape 12 will very soon be part of the city’s cultural scene.

An invitation to comprehensive, rational design, where comfort is the new beauty.